Los Angeles
Inquiries:

hello@bbh-usa.com

Capabilities:

Communications
Conversions
Journeys
Moments
Transformations

What We Do

BBH Entertainment is the development arm of the global creative agency Bartle Bogle Hegarty (BBH). We specialize in the intersection of brands, technology, and entertainment. Outside of traditional development and unbranded TV, film, and digital projects, the agency helps their clients learn how to own and co-create IP in partnership with Hollywood talent and, in turn, monetize that IP. BBH Entertainment won a BAFTA and a Gold Cannes Lion for its short film, “Home.” Its first feature film documentary about Depeche Mode and their superfans, “Spirits in the Forest,” debuted in theatres November 2019. It is available on Amazon Prime and other VOD platforms across the world.

Our Capabilities
Communications

Big ideas that deliver you sales overnight and build your brand over time.

Entertainment

Bringing your brand and Hollywood together to create content people want to spend time with.

Experience

Unique brand interactions online and in real life that spark imaginations and create conversations.

Transformations

Bold brand blueprints to accelerate and future-proof your business.

Key People
  • Erica Roberts
    Erica
    Roberts
    Role:

    Chief Creative Officer

    Bio:

    Erica joined BBH USA from Publicis NY. As Publicis NY's CCO, she leveraged the power of media, strategy, experience, data and CRM to deliver some of the most creative and transformative work in the industry.

    Most recently, she helped relaunch 10 of J.M Smucker’s largest brands, including Jif, Folgers, Milkbone and Café Bustelo. She’s also been instrumental in leading the ongoing rollout of Citibank’s fully integrated global platform and Planet Fitness’s new brand positioning.

    Erica's uniquely integrated approach earned her recognition as one of the Top 26 Agency Leaders to Watch by Adweek and 40 over 40 by Campaign.

  • Ben Castle
    Ben
    Castle
    Role:

    EVP, Head of Finance

    Bio:

    Ben is a financial reporting, planning and analysis expert with 20+ years’ global experience across multiple industries. He is a Chartered Global Management Accountant with a Master's in Strategic Business Management and he moved from London to New York in 2008.

    He has worked at advertising agencies within the three largest holding companies and he joined BBH USA in August 2019.

    At BBH USA Ben is responsible for overseeing all financial related activities.