New York
Address:

375 Hudson Street
13th Floor
New York
NY 10014
United States

Inquiries:

hello@bbh-usa.com

Capabilities:

Communications
Conversions
Journeys
Moments
Transformations

What We Do

At BBH New York our expertise is in creative interventions. Brands and businesses are facing immense disruption, and what worked to get brands here will not work to get them where they need to go. A creative intervention is our tool and process to decisively set brands on a path to growth.

Sometimes it’s a last chance. Other times it’s a step in the right direction. It can be a spark of new energy, an eye-opener, a sudden realisation. But it is always fast and decisive. It means bringing the best out of client and agency to solve a problem together.

Our Capabilities
Communications

Big ideas that deliver you sales overnight and build your brand over time.

Conversions

Completing your customer journey with optimised messages and salient offers to convert interest into sales.

Entertainment

Bringing your brand and Hollywood together to create content people want to spend time with.

Experience

Unique brand interactions online and in real life that spark imaginations and create conversations.

Relationships

Meaningful CRM programmes that are built on powerful data value propositions with customers.

Transformations

Bold brand blueprints to accelerate and future-proof your business.

Key People
  • Erica Roberts
    Erica
    Roberts
    Role:

    Chief Creative Officer

    Bio:

    Erica joined BBH USA from Publicis NY. As Publicis NY's CCO, she leveraged the power of media, strategy, experience, data and CRM to deliver some of the most creative and transformative work in the industry.

    Most recently, she helped relaunch 10 of J.M Smucker’s largest brands, including Jif, Folgers, Milkbone and Café Bustelo. She’s also been instrumental in leading the ongoing rollout of Citibank’s fully integrated global platform and Planet Fitness’s new brand positioning.

    Erica's uniquely integrated approach earned her recognition as one of the Top 26 Agency Leaders to Watch by Adweek and 40 over 40 by Campaign.

  • Ben Castle
    Ben
    Castle
    Role:

    EVP, Head of Finance

    Bio:

    Ben is a financial reporting, planning and analysis expert with 20+ years’ global experience across multiple industries. He is a Chartered Global Management Accountant with a Master's in Strategic Business Management and he moved from London to New York in 2008.

    He has worked at advertising agencies within the three largest holding companies and he joined BBH USA in August 2019.

    At BBH USA Ben is responsible for overseeing all financial related activities.