Google chrome
An Ode to the internet
Capabilities:
The internet. It’s not just cats in tuxedos playing Chopin. (Though hats off to them; - those sonatas must be a nightmare without thumbs.) It’s also a place where a plea for a rare blood type can save a little boy’s life and where a video about one person’s struggle can start a global LGBTQ+ movement.
This is the story of how we gave a human touch to a tech company and made Chrome the world’s number one browser.
#1
Most used browser in the world, up from #3.
37%
Increase in searches for Chrome.
Back in 2012, Chrome was trailing in third place for the most used browser in the world. To top the podium, they needed a new approach.
Instead of focusing on search speeds, we went for goosebumps.
For us, it all came down to one simple truth: Chrome was built for doing, not just browsing.
So we put on our exploring gear and went out looking for real people across the globe who’d done downright astonishing things on the web. Then, we told their stories.
In Dear Sophie, a father creates a virtual scrapbook by emailing his daughter memories and photographs as she grows up. Jamal tracks one 15 year old’s journey to stardom from his first Youtube video to signing with RCA Records.
In Electric Odyssey, we follow two Frenchman on an epic road trip by electric car, powered by the good samaritans following their efforts online. In Tanjore, we learned how Google adwords could save a dying Indian art form from extinction.
Finally, in Coffee, one guy uses all the Google services at his disposal, from Maps to Sheets to YouTube, to win back the love of his life.
Once we’d inspired people with these incredible stories, we handed over the keys with one simple message: the web is what you make of it.