J4g
demanding justice
Capabilities:
On 14 June 2017 Grenfell Tower started burning. And it continued for 60 hours straight. London – and the world – looked on in horror.
For months, the media talked of little else. Justice4Grenfell, a community-led organisation, was set up to advocate for the victims and survivors.
But as time passed, the event ebbed out of the news.
This is how we used advertising to keep Justice4Grenfell’s demands at the top of the media agenda.
Though the Grenfell Tower fire left 72 dead and 293 without a home, excruciatingly little justice has been achieved for the victims and survivors. We set out to keep Justice4Grenfell where it belongs: in the news.
A year after the fire, we took a leaf from the book of Oscar-winning movie Three Billboards Outside Ebbing, Missouri and drove our own billboards across the capital. They read: “71 dead”, “And still no arrests?”, “How come?”
6.5bn
Impressions
150k
Petition signatures
140
Global news stories
On the second anniversary, the fire was still being investigated and no major actions had been taken.
So we hijacked London Fashion Week. 72 people — from the likes of Emeli Sande and Adwoa Aboah to activists and bereaved relatives — took to the catwalk.
23.7M
Views
1.41k
Shares on social
86
Headlines
In June 2020, three years since the tragedy, the UK was creeping out of a pandemic-enforced lockdown.
We put a typographical tower made up of the names of the 72 people who lost their lives in national newspapers and across billboards. To put their names back where they belong: in the news.
2.6m
People reached in newspapers and outdoors
11.5K
Tweets/retweets in one day
29.3M
People reached on Instagram
Though time may pass, we will continue to make headlines until justice is done.