D2C

Checked Out

Why consumers still need to be convinced about buying directly from brands

The industry may be excited about the prospect of cutting out the middleman by selling directly to consumers, but selling D2C is far from a magic bullet: according to McKinsey, 80% of D2C initiatives have failed to deliver a positive ROI so far.

To understand how post-lockdown consumers feel about buying directly from brands, we did a little research of our own.