panini
hacking the fast food market
Capabilities:
Panini - a collection of healthy fast food restaurants - was founded with a mission to serve nutritious food to busy people. With other city-central on-the-go players biting at their heels, the heat was on. This is the story of how we wove digital into a Swedish fast food company’s DNA - and helped them get ahead of the game.
People expect maximum choice and convenience when they order meals. Food is fast, from how it's made to how quickly it gets to consumers. These days, even McDonald’s is on Deliveroo. To stay competitive, Panini needed to go beyond bricks-and-mortar and further still.
Instead of tacking on a tech band-aid to the business, we wove digital into its DNA.
We started by putting the customer at the centre of our conversations. Then we developed the strategy for a digital makeover that would make Panini’s fast food even faster. The three main elements we developed were:
1. Smart Ordering: A notification pops up on your way to work ‘Order your Skinny Frappuccino and Gluten-free Croissant’. In one click, your order is paid for and automatically sent to the closest restaurant.
2. Proximity Marketing: You’ve just come out of an appointment on the other side of town. Your stomach is growling but you don’t know the area too well. E-brain lets you know there’s a Panini close by and it’s got a Caesar salad that is calling your name.
3. Grab n’ Go: Walk in. Scan. Confirm. Walk out. No, you haven’t just shoplifted your lunch, it really is that easy.
Plus, the AI we built for Panini is always learning and providing them with customer insights and behavioural signals. So that they can shift gears and make business decisions based on real-time customer information.