Samsung
BUYING TECH MADE SIMPLE
Capabilities:
Shopping at online tech stores is a little like entering a strobe-lit rave. Shiny ‘buy me’ pop-ups come at you left, right and centre. Exclamation marks abound. Products such as ‘HP S01-aF1005na 5, GTX 1650, 1 TB HDD’ leave you wondering if the web developer sat on the keyboard when entering the item’s name.
This is the story of how we created the best tech buying experience on the internet for Samsung, increased their click-through rate by 17% and helped connect isolated customers during lockdown.
DOUBLED
Our social click-through rate through a test and learn approach
17%
Higher click through rate than the control
1.4X
More revenue generated by Home. Not alone. than the control
Lots of people were visiting Samsung’s online store but we wanted more of them to get hooked. Sporadic offers and sales promotions did fuel the beast, but this wasn’t a long-term solution. We had to make buying direct from Samsung an experience to write home about.
Instead of ‘buy-buy-buy’ online messaging, we created the most intuitive tech buying experience on the internet.
Our big idea? Position going direct to Samsung as the obvious (and only) choice.
To get there, we set out to create the crème de la crème of online buying experiences, reflective of the world’s most innovative tech brand: simple, safe and savvy that put customers at the heart. The visual identity was to be modern, understated and elegant.
With the strapline ‘where else but samsung.com’, we set a suave and effortlessly authoritative tone. A bold move and one that only the biggest tech brand on the planet could make.
The online store put them light years ahead of the competition. It also held us in good stead for what happened next when the UK went into lockdown in March 2020. Many companies and businesses scrambled, but we seamlessly created a campaign that was commercially focused without appearing opportunistic.
With Home. Not alone., we reassured and helped isolated customers connect online, and made all the kit even more affordable.
