Tesco Mobile
GOING FULL MARY POPPINS
Capabilities:
The pandemic had kicked the UK economy into ‘Code Red’ territory, which meant the nation was about to start tightening its belt.
This is the story of how Tesco Mobile helped out customers facing the pinch by bringing home the bacon, the cheese, and the eggs with the purchase of a new phone.
21.8M
Individuals reached
6m
Unique Clubcard users on social
A global pandemic had set the scene for an economic downturn. Consumers were starting to count their pennies. Tesco Mobile wanted to target these more money-conscious shoppers.
A spoonful of Mary Poppins.
Getting money off your food shop as part of your phone contract was Tesco Mobile’s big USP. So we leaned into it.
The spot opens with a man sitting at a kitchen table. In front of him is the latest smartphone waiting to be unboxed. He lifts the lid, puts his hand inside, and pulls out… a pint of milk. But it doesn’t stop at the dairy. There’s a full shopping trolley in there – enough to feed the entire family.
As well as this supercalifragilistic TV ad, the creative idea was translated across digital channels, radio and in print.