Weetabix

The Wolf

Capabilities:

Communications

'Have you had yours?'

The ‘Weetabix Advantage’ is a brand promise that has infiltrated British culture.

Here’s how we turned one of the most cheerful and family-friendly categories on its head.


GROCER


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The Problem

The ‘Weetabix Advantage’ crops up everywhere from Love Island to Newsbeat. But Weetabix’s passive fame wasn’t converting to active sales – the brand was losing consumers to louder, omnipresent portfolio players.

The Zag

We embraced the anti-hero.

The Solution

Even the bad guys can have their Weetabix.

We reimagined a classic fairytale to see the Big Bad Wolf stick it to the three smug Little Pigs, thanks to his morning Weetabix. We brought all this to life with 700 hand-drawn frames of unadulterated nostalgia reminiscent of a certain animation studio.

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